世界经济论坛-驱动野心:汽车行业循环经济的商业案例(英)

Circularity can help to align and address these challenges and provide a path to greater resilience for the industry. It helps automotive companies deliver on carbon reduction and secondary materials targets. At the same time, it can provide tremendous business benefits across the value chain.

The automotive industry is at the beginning of its deepest transformation since its rise. Electrification, digitalization and decarbonization require massive investments and attention. Supply chain volatilities demand immediate answers and additional shifts in the value chain. Environmental, Social and Governance (ESG) investors and regulators require far-reaching accountability for the supply chain and use phase. The potential for vehicle sales growth, particularly in developed markets, is finite, as are options to reduce costs and improve margins in the current sales-based business model.

Circularity can help to align and address these challenges and provide a path to greater resilience for the industry. It helps automotive companies deliver on carbon reduction and secondary materials targets. At the same time, it can provide tremendous business benefits across the value chain.

The Circular Cars Initiative (CCI) hopes that this report will help companies across the automotive industry to identify and unlock the massive environmental and business benefits of a circular economy. Over the last two years, the CCI has convened a group of over 60 companies and organizations in an array of workshops, one-to-one interviews and discussions to explore how automotive circularity can be achieved. The first business paper, Raising Ambitions: A new roadmap for the automotive circular economy, provided a guiding roadmap and circularity taxonomy. Simultaneously, the interest and activities at companies has significantly increased. The majority of companies and functions are now deeply invested in creating a circular economy and the CCI has provided guidance and inspiration for many of its members.

We appreciate the invaluable insights and contributions of participating community members from across the value chain and organizational functions. Accenture provided this work with the analytical backbone, based on an extensive modelling of the automotive value chain business model and impacts from circularity initiatives, to arrive at this report.

The approach to create value in circularity is fundamentally different from the current model. It requires a life cycle optimization approach considering the cost and revenue benefits of circularity, which are distributed potentially across many stakeholders. This enables circularity to significantly improve the bottom line, particularly in high usage models in car sharing and mobility-asa-service (MaaS). Due to the high use, with shorter lifespans, capital costs are impacting the case less, further incentivizing the shift towards full circularity.

Given that there is so much value, how can this be properly distributed? What changes are required in the organization and value chain? Who will take the lead? Are new business models a silver bullet for all players? There are still many open questions, and this paper is one further step in unfolding this complex issue. Some of the next steps for CCI and the automotive industry will include providing opportunities for concrete pilots, further investigating methods of life cycle value measurement and sharing, providing more detailed guidance for individual value chain steps and players, and identifying and supporting those willing to take up the lead of “orchestrating” circularity.

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