The Smart Audio Report from NPR and Edison Research is based on a national online survey of 1,190 U.S. adults age 18+ who own a smart speaker
The Smart Audio Report from NPR and Edison Research is based on a national online survey of 1,190 U.S. adults age 18+ who own a smart speaker, 560 U.S. adults age 18+ who do not own a smart speaker but use voice assistants on other devices such as smartphones, and another 584 U.S. adults 18+ who do not use voice assistants at all.