Cbinsights-2022年及以后的 ARVR 趋势值得关注（英）

Big tech has added to the buzz. For instance, in 2021 alone, Meta(fka Facebook) sunk $10B into its AR/VR unit, Reality Labs, as it builds on its metaverse vision.

Augmented and virtual reality are in the limelight once again.In the past year, news and earnings call mentions of the tech have reached a fever pitch, fueled by the rise of the metaverse — the concept of highly immersive and interactive shared worlds. AR and VR will serve as the main ways consumers engage with these digital experiences.

Big tech has added to the buzz. For instance, in 2021 alone, Meta(fka Facebook) sunk $10B into its AR/VR unit, Reality Labs, as it builds on its metaverse vision.

This is not the first time that AR/VR has gone through the hype cycle. Interest previously spiked in 2016 — the year that Niantic released the massively popular Pokémon GO, VR headsets like Oculus Rift and HTC Vive were released, and AR startup Magic Leap raised nearly $800M at a $4.5B valuation.

But by the end of 2019, the novelty of consumer AR/VR had started to fade, as users grew weary of frequent connectivity issues, congested networks, and products that fell remarkably short of expectations.