从上海车展上,我们看到由于智能座舱配置性价比较高,已经成为车企的核心竞争点之一,随着座舱硬件规模化装车,蔚小理、岚图、极狐等新势力开始注重座舱多模态交互,通过集成语音/手势/触控打造智能化差异体验。车展期间,百度、商汤、华为等拥有大模型的厂商相继推出智能座舱产品,我们认为 AI 大模型的落地,将加速赋能座舱语音助手向“AI 智能管家”升级,有望推动座舱人机主动式交互时代的到来。
The Smart Audio Report from NPR and Edison Research is based on a national online survey of 1,190 U.S. adults age 18+ who own a smart speaker, 560 U.S. adults age 18+ who do not own a smart speaker but use voice assistants on other devices such as sm